Retail Reality Check: Are Shoppers Shifting from Hard Seltzer to THC Drinks?
Alcoholic seltzers surged to mainstream popularity between 2019 and 2021, capturing young consumers with light, flavored formats and convenience.
Where THC Drinks Are Winning: The States Powering U.S. Demand
U.S. demand for THC beverages is no longer a novelty story; it’s a real category with scale, passing the $1B sales mark in 2024 across regulated and hemp-derived channels.